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CT Web Design & Development


		Complete Integrated Web Design, Technology & Project Management Whether it's a new product launch, plans to introduce an existing product into new markets, or integrating a set of disparate sites cohesively under one corporate umbrella, One Web Source will assist you in all the phases of the design and development cycle. Working with your internal and external teams, CT web design firm One Web Source provides the design, technology and project management required to deliver results within your specialized environment. Call 203.431.0920 today to meet with us and discuss your upcoming projects. You'll see how we streamline the process, giving you back your time and resources.

Take a Hit, Any Hit...

Is yours of the few companies that stands to gain from simply increasing hits through PPC (Pay-Per-Click) marketing campaigns? It's possible, but more likely you’ll benefit more from high quality, targeted visits and user retention.

Example. Let's say you are searching the web from your home in Conecticut. You know little about mountain biking but you’d like to take up the sport. You do a search for "Mountain bike" on Google. Are you interested in buying a bike right now? Or do you want to learn about which starter model is right for you, maybe get some beginner's tips?

Now, let's say I own a bike shop in Denver, Colorado. Should I use a PPC campaign and pay $.20 per click to educate you on the bikes we carry? As a cycling enthusiast I would like to help you, but as an Internet marketer with a local business I would instead target people within a certain number of miles from my store and/or people looking specifically for "bike shops in Denver". A publisher of a mountain biking magazine offering ad space to gear manufacturers may invest to attract a broader market. For them, you could easily convert to a subscriber or represent sales for their advertisers.

TIP #1: Think like your target web visitor - where they are in the buying cycle? Develop an online marketing strategy to match their needs the instant they are searching. This will always provide the best return on your marketing dollars.

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