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Small Business Marketing


		The Web is a "pull" marketing medium. Viewers are actively engaged in searching for you - you need only target the right market, deliver the right message at the right time. Deliver your message to users seeking your products or services at the exact moment they want it. You can quantify response metrics and modify your campaigns to increase effectiveness over time. This is a remarkable tool to reach new and existing markets, whether they are local, nationwide, worldwide, or selected areas, languages and markets. We offer campaign development and the following Internet Marketing services: Search Engine Marketing (SEM) Search Engine Optimization (SEO) Site Linking Internet Promotions Local Search Email Promotions Selling though Amazon.com, eBay Call us today at (203) 431-0920 to discuss your web marketing requirements.

Take a Hit, Any Hit...

Is yours one of the few companies that stands to gain solely from increasing visits through PPC (Pay-Per-Click) marketing campaigns? It's possible, but more likely you’ll benefit more from high quality, targeted visits and user retention.

Example. Let's say you're searching the web from your home in Connecticut. You know little about mountain biking but you’d like to take up the sport. You do a search for "Mountain bike" on Google. Are you interested in buying a bike right now? Or do you want to learn about which starter model is right for you, maybe get some beginner's tips?

Now, let's say I own a bike shop in Denver, Colorado. Should I use a PPC campaign and pay $.20 per click to educate you on the bikes we carry? As a cycling enthusiast I'd like to help you, but as an Internet marketer with a local business I would choose to target people within a certain number of miles from my store and/or those looking specifically for "bike shops in Denver". A publisher of a mountain biking magazine offering ad space to gear manufacturers may invest to attract a broader market (including you). For them, you might convert to a subscriber or sales for their advertisers.

TIP #1: Think like your target web visitor - where they are in the buying cycle? Where are they geographically? Meet the user's immediate needs and you'll lay the foundation for a solid customer relationship.

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