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Email Promotions


		Results from email messages sent to your own, opt-ed in list of users, can be much more effective than any other type of communication, particulary when they are timed properly and you provide special offers or incentives. We'll show you how your company can start using email as an effective selling tool. Email Communication: Rules & Regulations We recommend that you follow these rules when sending any email to a list: Ensure the user has "opted-in" or elected to join your mailing list Make sure each email contains a physical address for your company and a method through which the user can easily "opt-out" of future mailings (preferably automated) Take care when using purchased mailing lists. These mailings are sometime handled by third parties who may or may not follow the CAN-SPAM Act of 2003 or your own industry's rules. Call One Web Source at (203) 431-0920 today to discuss your company's email or electronic newsletter campaign needs.

Take a Hit, Any Hit...

Is yours one of the few companies that stands to gain solely from increasing visits through PPC (Pay-Per-Click) marketing campaigns? It's possible, but more likely you’ll benefit more from high quality, targeted visits and user retention.

Example. Let's say you're searching the web from your home in Connecticut. You know little about mountain biking but you’d like to take up the sport. You do a search for "Mountain bike" on Google. Are you interested in buying a bike right now? Or do you want to learn about which starter model is right for you, maybe get some beginner's tips?

Now, let's say I own a bike shop in Denver, Colorado. Should I use a PPC campaign and pay $.20 per click to educate you on the bikes we carry? As a cycling enthusiast I'd like to help you, but as an Internet marketer with a local business I would choose to target people within a certain number of miles from my store and/or those looking specifically for "bike shops in Denver". A publisher of a mountain biking magazine offering ad space to gear manufacturers may invest to attract a broader market (including you). For them, you might convert to a subscriber or sales for their advertisers.

TIP #1: Think like your target web visitor - where they are in the buying cycle? Where are they geographically? Meet the user's immediate needs and you'll lay the foundation for a solid customer relationship.

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