SEO (Search Engine Optimization) is a way to help search engines understand what your website is about, what you sell and in which location, so they can show it to the people searching for related information. It is the process of improving the visibility and ranking of a website or web pages in search engine results pages (SERPs) through the use of various techniques. These techniques can include on-page optimization, such as incorporating relevant keywords and meta tags, as well as off-page optimization, such as building backlinks from other websites.
By optimizing a website for search engines, businesses can increase their online visibility, attract more qualified traffic to their website, and ultimately drive more sales and revenue.
Search Engine Optimization is not a one-time process, but it is a continuous effort to adapt to the search engines' algorithm updates and the needs of the users. It's a process that involves conducting keyword research, creating high-quality content, building a strong website structure, and promoting the website through off-page SEO techniques such as link building and social media marketing.
I encourage clients to learn as much as they can about SEO practices and do as much SEO as you can afford (or can manage yourself) on a monthly basis. This will help bring real, targeted search traffic more likely to convert to leads and sales for your business.
You can read more about SEO in my article on Search Engine Optimization (SEO) here. Or check out my other article on Medium: Social Media for Non-Profits and Using Google Business Profile.
SEO BLOG POST AUTHOR: Doreen Fleming is founder and digital marketing strategist at digital marketing agency One Web Source in Newtown CT. She follows developing search marketing technologies, tools and user trends to help businesses select the best search tactics to reach and engage with audiences.
Updated 16 January 2023